BSG's strategic partner, Mayfield Media opens Singapore office

Mayfield Media Strategies taps into South East Asia Market with opening of Singapore office.

23^rd March 2012

Mayfield Media Strategies (MMS), the specialist M&A brokers for the exhibition industry, is continuing to expand its international operations with the opening of an office in Singapore to manage its activities in South East Asia.

Following their success in internationalising the Turkish exhibition market, MMS are now turning their attention to the opportunities that the ASEAN region offers. . The combination of fast growing economies and an exhibition market, which is still relatively fragmented and un-developed, is fuelling a demand for acquisitions. Steve Monnington the founder and CEO of Mayfield Media said ‘We have noticed an recent increase in interest in the South East Asia market – although many of the economies are still small there is a fast growing middle class which is driving a demand for branded goods and the exhibition industry is looking to serve that. As an example, the IMF has forecast that Indonesia will be the 5^th largest economy in the world by 2020. We expect to see an increase in the number of acquisitions and partnerships in the region in the next year’.

The Singapore operation will be led byIsabel Gonzalez who has been based in Singapore since 2009 and has many years of international business experience including previous roles at Kodak, the American Chamber of Commerce and the United Nations. Mayfield Media’s office in Singapore will work alongside their existing strategic partnership with Business Strategies Group which covers the whole of the Asia market including China, Hong Kong, S E Asia and South Korea.

Geographically renowned as the regional business epicentre, Singapore is the ideal location from which to deliver centralized support and intelligence in the South East Asia region.

More on Mayfield can be found here.