Lisa Plummer does a nice overview of the rebound in Hong Kong and Macau in the latest edition of TradeShow Week. BSG is quoted along with UBM Asia's Jimé Essink, The Venetian's Wolfram Diener and Vertical Expo's Kenny Lo. Kenny will be speaking this week in Taiwan at the UFI Open Seminar in Asia on his success with themes which might once have been considered "difficult" in Asia.
BSG Chairman, Paul Woodward is quoted in the article:
Also hopeful about Macau’s exhibition future is Paul Woodward, chairman of Business Strategies Group, who said he believes one of the key ingredients to the region’s success will be to establish its own, distinct tradeshow identity.
“As the local market is very small, it has been challenging for Macau to build up a critical mass of visitors and buyers to most exhibitions,” he added. “Organizers are still fine-tuning their approach to (determine) the themes and event style that will work well in this market. Attempts simply to copy formats that have worked previously in Hong Kong or Las Vegas haven’t been so successful.”