BSG announces link with Cue Ball

PRESS RELEASE

BSG announces link with Cue Ball

Hong Kong, 10^th April: Business Strategies Group Ltd. (BSG), Asia’s only consultancy focusing on the business media, information and events industries, is pleased to announce a new alliance with Cue Ball LLC, advisors and brokers to global media. BSG will assist Cue Ball in the licensing of its client's B2B properties throughout Asia.

For Cue Ball, BSG will represent the B2B properties, brands and services of Nielsen Business Media (www.nielsenbusinessmedia.com), Vance Publishing Corporation (www.vancepublishing.com) and BowTie Inc. (www.bowtieinc.com). Other trade media groups could be added to BSG's licensing brokerage services in the future.

Cue Ball’s CEO John Cabell commented “the growing markets of Asia obviously represent very exciting opportunities to many international publishers. We are very pleased to be able to work with Paul Woodward and his team at BSG to bring together our portfolio of leading international publishers and their network of contacts across Asia”.

On behalf of BSG, Paul Woodward noted “as Asia’s publishers continue to build their B2B activities, there are many interesting new ways in which they can work together with the well-established publishers in North America and elsewhere in the world who are represented by Cue Ball. We look forward to developing this exciting new part of our business”.

B2B publishers in Asia who are interested in these opportunities should contact BSG CEO Paul Woodward or Director Kim Cheng for more information.

For the full announcement, see the BSG website at www.bsgasia.com.

For information, please contact:

Paul Woodward, Principal, Business Strategies Group Ltd.

Tel: +852 2525 6163

e-mail: paul at bsgasia.com

John Cabell, CEO, Cue Ball LLC

Tel: +1 (505) 466-4826

e-mail: info at cueballdigital.com

BSG mentioned in Folio article

Many thanks to Plastic News' Bob Grace for mentioning us in his interesting interview with Folio on e-publishing in China. The article says:

Plastics News took a digital-only approach for two reasons: one, the Chinese government requires foreign publishers to partner with a Chinese publisher on all print ventures (but not digital); and two, distributing a print news publication in a country the size of China would have been both prohibitively expensive and inefficient. “We wanted to try to sidestep or postpone that and get our brand known. We do breaking news and our Web site turned us into a global news service,” says Robert Grace, editor and associate publisher.

Crain executives took some initial trips to China and met with publishing consultant Paul Woodward of BSG Asia. They also contacted trade associations and asked the Chinese customers of their Western customers if they’d be willing to share marketing lists.

Thanks Bob!

The article mentions that you don't need a Chinese partner for e-publishing ventures which isn't quite true. If you want to locate a web site on servers in China, then the restrictions on foreign-owned publishing are similar to those for print (although with different regulators). If you publish in Chinese from outside China, however, it's perfectly feasible to go it alone.