Twittering

One of our jobs is to track trends which may affect the businesses of our clients in B2B media companies in the next year or so. It is clear that Twitter, love it or hate it, has reached a critical mass in the past few months and engaged the consciousness of business people and particularly media business people.

Once dear old Gary Trudeau of Doonesbury picks up on a tech trend - he's no spring chicken you know - you know its so mainstream that it may almost be over. However, we press on.

The only way to work out what all this means is to use it. So, I have started twittering at pwoodwardhk. Do follow me there if you're interested. I'm learning that people are increasingly using it less to post on the colour of their socks (mine are red by the way), but to provide links to tidbits of news and insight relevant to their particular interests.

I just posted on Jack Ma's interview with the New York Times:

#Alibaba's Jack Ma tells New York Times that recession will last 3 - 5 years: http://tiny.cc/vdN2M

I can't promise that some of it won't be trivial, but I can promise that I'm trying to work out whether this does any more for a business than burn up staff time.