Paul Woodward on B2B media trends

Thanks to Thomas Crampton for putting together this interview in the NextMedia studios. His full blog posting on this is here. We talked for 10 minutes about key B2B media trends including;

1. The impact of manufacturing's move away from South China and Shanghai on B2B media;
2. The increasing importance of regional markets within India and China;
3. The impact of economic slowdown on the activities of major western B2B media companies in Asia, and;
4. The ways in which print is being by-passed in direct-to-online launch strategies in Asia.