BSG to work with BPA on events in Asia

The following press release was issued by BPA Worldwide last week while we were all in London attending the FIPP B2B conference:

Hong Kong China 1 May, 2006 – Under a recently signed agreement, Business Strategies Group Ltd. (BSG) will work to enhance and support BPA Worldwide’s Events Audit offering in Asia.

Hong Kong-based BSG will assist in marketing new BPA Event memberships and supporting existing members in Asian countries through non-auditing customer services activities. BSG is Asia’s only consultancy supporting business media and events.

“BPA offers world-respected standards in events attendance auditing, as well as circulation auditing of publications and other media, and it has proven its commitment to China and greater Asia,” said Paul Woodward, Principal of BSG. “We are proud to be working with BPA to help Asian event producers provide their exhibitors and sponsors with solid assurance of attendance and audience demographics data.

“In an increasingly crowded market, the better-quality exhibition organisers are looking for ways to differentiate themselves from their competitors,” Woodward added. “Providing properly audited data to their customers is an excellent way to do that. At the same time, the major international exhibitors in Asia expect organisers to adhere to the same quality benchmarks they are demanding elsewhere in the world.”

“We have been doing newspaper and magazine audits in Asia for over a decade now and, with expositions and events of all kinds on a major growth curve, we feel that the time is right to make the benefits of the BPA Event Audit known in this region,” said BPA President and CEO Glenn Hansen. “Exhibitors throughout the world want third-party verification of what they are getting in return for their events investments, and BPA is leading the way in supplying these important metrics.”