Alibaba.com has just announced a new programme for partnership with exhibition organisers. The
company's official press release includes a quotation from BSG Principal Paul Woodward:
Industry analysts agree that with increased competition in Asia's trade show sector, trade show organizers who adopt innovative media strategies will have an edge over the competition. Paul Woodward, Business Strategies Group (BSG) founder and a veteran of business development in Asia with over 20 year experience in the region, said: ''The Chinese exhibitions industry has been growing at over 20% a year for the past five to 10 years. It is increasingly important for trade show organizers to distinguish the quality of their events with much more sophisticated communications programs and doing so with the right media partner.''
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