BSG - no relative

I was interested to see today in a China Tech Stories blog post about Baidu hitting 70% market share the use of the acronym BSG. This is one which has, of course, become very dear to our hearts.

Among China marketers though, it sadly doesn't seem to stand for Business Strategies Group, Asia's only consultancy focusing on business media, information and events. It stands for Beijing, Shanghai and Guangzhou.

After all these years covering the China market, I've never seen that before. Hmmm.

Starting the 8th year

It's hard for me to believe that BSG is now starting its 8th year of business. According to Cantonese numerology, this should be a lucky year. I've lived in Hong Kong long enough now (22 years) to know that this is serious business; there are no row 4s on Cathay Pacific's planes and I wouldn't sit in one even if there were. Row 8 would be great. Row 38's pretty cool too.

Anyway, there will be lots of new things for us to focus on this year:

• New services for our Asian Business Media Tracker subscribers
• New events
• New team members

Looking for team member(s)

One of our team members is moving on and we're looking for a new researcher, consultant and/or research manager. If you think you've got what it takes to join the BSG team, drop us a line. Use the e-mail address info at bsgsasia dot com and tell us about yourself.

You'll most likely be successful if you're already in Hong Kong. But heh, this is a brave new virtual world. We might be able to work out something from somewhere else. Try us.

UFI India report

Over on the Asia Business Media blog, we talk about India today. Here is a bit more detail on the UFI India report. The freely available Executive Summary kicks off with the following observations:

Recently the Indian exhibition industry has entered a modernization and growth phase. New tradeshows are organized, new exhibition centres are built, and the market is opening up to foreign investors for both the organization of exhibitions and the operation of venues.

Thanks to its growing economy (8.5% of GDP) and its demography (1,095 million inhabitants, and 300 million middle class); India is emerging as a major player on the global economic scene. Its many assets should enable it to become a key player in the global exhibition business in the midterm period.

India’s exhibition infrastructure, in terms of venue and space availability, must be increased and modernized. In a way of comparison, India today has the same exhibition capacity as the city of Chicago. Until now India lags far behind China whose available exhibition space is eight times greater and which has three times the number of exhibitions.

It concludes:

The exhibition market in India has a promising future and is destined to grow. The policy of the Indian government and its bureaucracy is slowly changing, allowing private stakeholders and the foreign investors to invest and develop business more easily. With the Indian economy progressing at a rate over 8% per annum, and the help of the government and the participation of the private sector, India is on the right track to boosting its exhibition industry.

The full report is available to members here.

UFI Asia Seminar over 100

The UFI Open Seminar in Seoul which is being run by BSG next month has now registered over 100 delegates and numbers are rising fast. This is going to be an excellent meeting with a really good cross section of Asian and international speakers. It is UFI's premier event of the year in Asia and, after the successful launch last year in Hong Kong, looks set to become a fixture on the calendar. Watch out for details of next year's event tentatively scheduled for 21 - 22 February.

Outsell reports on online advertising

New Study of Ad Spending from Outsell, Inc. Shows Online’s Share Growing to 20 Percent; Search Engine Ad Spending to Leap 39 Percent

• Survey of Advertisers Who Control $6.5 Billion in Spending Also Shows the Continued Decline of Print and Broadcast Ad Shares; Rising Click Fraud Concerns

Burlingame, CA, January 29, 2007--Outsell, Inc. has just released its second annual report on ad spending, forecasting U.S. advertising to grow 5.8 percent in 2007. The comprehensive national study of advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18 percent this year, faster than for any other major media type. Advertisers also plan to raise their spending for advertising on search engines by 39 percent, the fastest of any online media method.

Outsell fielded a Web-based survey of 1,010 advertisers and looked at five media types—online, print, events, TV/radio/movies, and other. Among this year’s findings:

• Print, while still the largest recipient of ad dollars (40 percent), will continue to lose share as online’s share grows to 20 percent. This is a major milestone for online advertising.
• Advertisers’ share of online spending for pay-per-click (PPC) ads will fall one percent in 2007, while cost-per-action ads’ share will grow eight percent and online sponsorships’ share will rise 12 percent.
• Click fraud concerns are a driver in PPC’s drop in share. Forty-nine percent of advertisers have reduced or plan to reduce their PPC spending because of click fraud, up from 37 percent when Outsell first surveyed advertisers on this issue in the Spring of 2006. Advertisers also rate their own Web sites and e-mail marketing more effective than search engine ads, additional drivers in PPC’s slowdown.
• Advertisers rate online advertising very effective for branding, contrary to common wisdom that online shines at leads but is weak for branding.
• The share of TV/radio/movie ad spending will decline about 3.5 percent this year.
• This is the first study to reveal that advertisers are redirecting more trade magazine ad dollars to events than they are moving to paid search.

FOR MORE INFORMATION:
Outsell information industry analysts are available to discuss the report and individual companies. Journalists should contact Dawn Ringel, Warner Communications, 781-449-8456 or dawn@warnerpr.com.

Companies that would like to purchase this search report should go to http://www.outsellinc.com/store/products/313?refid=home or contact Outsell at 650-342-6060 or info@outsellinc.com.

UFI Asia Seminar moves to COEX

In order to accommodate the demand for delegates and showcase the full range of facilities available in Seoul, the UFI Open Seminar in Asia will be relocated to COEX. Dates and programme remain unchanged.

BSG releases first report on M&A activity in Asian B2B media

Hong Kong, 20^th January 2007: Subscribers to Business Strategies Group’s Asian Business Media Tracker Service received a week agao a unique new research report on mergers and acquisitions activities in the business media, information services and events sector Asia.

The report reveals that there were 21 deals in 2006, up from 17 in 2005 with a total value of US$266.4 million. BSG is predicting 25 transactions and a deal value of $300 – 350 million in 2007. Subscribers can track the value of deals over the past five years in terms of value, industry focus and acquiring companies. BSG also provides an analysis of the most important deals of 2006 as well as commentary on the differences between Asian markets and those in the US and Europe.

BSG Principal Paul Woodward commented “2006 was a record year for media M&A activity in the US and Europe. Asia is still small by comparison to those markets but there is strong growth across all sectors, particularly online. So far, we are seeing mainly strategic investments from major multi-national media companies but we do expect to see increased interest from private equity in India and in some aspects of the Chinese market”.

BSG’s Tracker Service was launched in December 2006 and provides subscribers with a variety of regularly-updated industry reports as well as an enhanced version of the company’s regular weekly newsletter.

For more information, please contact:

Ms. Jess Wong e-mail: jess at bsgasia.com

Tel: +852 2525 6129

Web site: http://www.bsgasia.com/bsg_tracker.html

UFI Asia Seminar Programme Announced

UFI, the Global Association of the Exhibition Industry, will hold the second UFI Open Seminar in Asia in Seoul, Korea from 8-9 March 2007. Following the successful model of the first Asia seminar held in Hong Kong in 2006, the event will be open to all professionals in the exhibition industry. As in 2006, the BSG team will manage the seminar on UFI's behalf.

The seminar will be jointly hosted by two UFI members - the Korean national trade promotion organization, KOTRA and the Association of Korean Exhibition Industries (AKEI), a national association. A group of senior level representatives from around the world is expected in Seoul to share their practical experience in the exhibition business through ten interesting topics. The Seminar will focus on two key themes, “Improving Your Exhibition Competitiveness” and “The Changing Role of Venues in Successful Exhibition Business”.

The UFI Open Seminar in Asia 2007 welcomes UFI members and non-members to participate and registration is now open.

A distinguished panel of presenters has been assembled for the programme including:

· Prof. Dr. Bong-Seok Kim, Professor of Trade Fair & Exhibition Management, Kyung Hee University, Korea.

· Katharina Hamma, Executive Director, Messe München GmbH, Germany.

· Ross Yaeger, Vice President, MindComet Corp., USA.

· Silvana Kürschner, Director – Marketing Management/CRM/Alliances, Leipziger Messe GmbH, Germany.

· Michael Dreyer, Vice-President Asia Pacific, Koelnmesse Pte Ltd, Singapore.

· Eric Préat, Vice President Product Development, easyFairs, Belgium.

· Warren Buckley, Managing Director, Suntec Singapore, Singapore

· Pojai Pookakupt, Director of the Board, Chair Person of Education Committee, Thailand Convention and Exhibition Bureau (TCEB), Thailand.

· Paul Thandi, Chief Executive, The NEC Group, UK.

The Seminar runs from 2:00 – 5:30PM on Thursday 8^th and 9:00 – 12:00 on Friday 9^th in Crystal Ballroom at Lotte Hotel Seoul. Full programme and registration details are available at www.ufi.org/seoul2007.

New BSG Subscription Service

The following announcement appears today in our weekly newsletter:

Hong Kong, October 10: Business Strategies Group (BSG) has announced the launch of a new and unique subscription service. The Asian Business Media Tracker will provide subscribers with privileged access to unique data on the B2B media and events business across Asia.

The service has been designed for senior executives at B2B publishers, business information providers, exhibition organizers and venue operators, venture capital and private equity groups, industry associations, trade promotion bodies and other governmental organizations.

The new service offers nine different and comprehensive reports to subscribers. They are:

1. Enhanced weekly newsletter

2. Industry reports (monthly)

3. Profile of B2B media companies in Asia

4. Listed B2B media in Asia financial tracking

5. Key exhibition venues in Asia

6. Directory of the top 25 exhibition organisers in Asia

7. List of the top 100 trade fairs in Asia

8. B2B online media report

9. B2B publishing report

Please contact Jess Wong (jess@bsgasia.com) for more information on subscription packages.

Update: You can find more detailed information and subscription forms on the BSG web site now at this page.

Outsell Acquires EPS

We have been working with EPS in London for a little over a year and half and were delighted for them to hear the news that they have been acquired by Outsell, Inc.

The following announcement is circulating to their clients and partners:

'It is with great pleasure that we write you today to announce Outsell, Inc.'s acquisition of Electronic Publishing Services Ltd. (EPS) of London. Both firms have long been committed to giving the publishing and information services industry and its stakeholders a strong voice by defining the industry and creating industry awareness. Today we are the only research and advisory firm covering all aspects of the information industry worldwide, and we are thrilled to be working together.

This union provides our marketplace with deeper coverage in all key information industry segments. It also provides global reach and geographic coverage, serving over 300 clients around the world; we are maintaining our offices in London and the San Francisco Bay Area. Our team is nearly 60 strong, and our ability to fully serve you and your needs is unprecedented in the marketplace. We are pleased to collaborate and are excited about the opportunities ahead. David Worlock, Founder and Chairman of EPS, will serve as Chief Research Fellow of the new organization, and all members of the EPS team will remain an integral part of our company.

Anthea C Stratigos
Gregory P. Chagaris
David Worlock

UFI Asia Seminar announced for Seoul

BSG will once again manage the UFI Open Seminar in Asia in 2007. At UFI's Summer Seminar in Helsinki last week, a contract was signed between UFI and KOTRA to host the event on March 8 - 9 in Seoul, Korea. UFI 2005/06 President Tom Beyer and KOTRA's Director-General of trade fairs Mr. Han Jong-Woon are seen signing the contract in this picture.

BSG managed the first UFI Open Seminar in Asia in Hong Kong this year. See here, here and here for details.

Great response to UFI report news

UFI and BSG have just announced the imminent release of the second annual report of the Trade Fair Industry in Asia. It has generated a great response from individual companies and media, already being reported in a number of places including:

Travel Daily News

Highlights from the press release include:

The report provides detailed information on the development of exhibitions and supporting facilities in 13 markets: Mainland China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Pakistan, Philippines, Singapore, Chinese Taiwan, Thailand and Vietnam. It includes data on actual market performance in 2005 as well as forecasts for growth in 2006 and beyond.

The report shows that the overall Asian exhibitions market grew over 12% in 2005 in terms of actual space sold by organisers. Exhibition sales topped 10 million square metres in the year according to the UFI/BSG research. China remains the top market with almost 40% of space sales in the region, followed by Japan in second place and South Korea in third.

BSG recruiting again

The following advertisement has appeared in Hong Kong's South China Morning Post. We would be very happy to hear from any readers who may be interested - the job is Hong Kong based:

Exhibitions industry - exciting opportunities

Manager / Assistant Manager

A fast-growing consulting business is looking for a talented self-starter with experience in the exhibitions industry to join its Hong Kong team. This role will involve working with high-profile international organisations, assisting them to develop their activities across Asia.

The successful candidate will be a university graduate with 3 - 5 years of exhibitions industry experience and the capacity to work comfortably independently in countries around Asia. Fluent English is essential. Putonghua and other Asian languages would be a significant advantage. Experience of exhibitions in different Asian companies would be of most benefit.

Please apply in writing by e-mail with full details of relevant experience and expected salary to Ms. Kim Cheng, Business Manager, Business Strategies Group Ltd. Email: kim@bsgasia.com

BSG to work with BPA on events in Asia

The following press release was issued by BPA Worldwide last week while we were all in London attending the FIPP B2B conference:

Hong Kong China 1 May, 2006 – Under a recently signed agreement, Business Strategies Group Ltd. (BSG) will work to enhance and support BPA Worldwide’s Events Audit offering in Asia.

Hong Kong-based BSG will assist in marketing new BPA Event memberships and supporting existing members in Asian countries through non-auditing customer services activities. BSG is Asia’s only consultancy supporting business media and events.

“BPA offers world-respected standards in events attendance auditing, as well as circulation auditing of publications and other media, and it has proven its commitment to China and greater Asia,” said Paul Woodward, Principal of BSG. “We are proud to be working with BPA to help Asian event producers provide their exhibitors and sponsors with solid assurance of attendance and audience demographics data.

“In an increasingly crowded market, the better-quality exhibition organisers are looking for ways to differentiate themselves from their competitors,” Woodward added. “Providing properly audited data to their customers is an excellent way to do that. At the same time, the major international exhibitors in Asia expect organisers to adhere to the same quality benchmarks they are demanding elsewhere in the world.”

“We have been doing newspaper and magazine audits in Asia for over a decade now and, with expositions and events of all kinds on a major growth curve, we feel that the time is right to make the benefits of the BPA Event Audit known in this region,” said BPA President and CEO Glenn Hansen. “Exhibitors throughout the world want third-party verification of what they are getting in return for their events investments, and BPA is leading the way in supplying these important metrics.”

New member of BSG team

BSG is delighted to announce an addition to its consulting team. Mark Cochrane has been based in Asia for almost 10 years, working in that time for Global Sources, the Gartner Group and most recently as an independent consultant. An MBA graduate FROM the American Graduate School of International Management(Thunderbird), Mark has wide-ranging research experience in the B2B and technology industries in Asia and will work as a consultant on many of our client projects as well as helping us to expand our range of multi-client research studies.

Woodward quoted in Alibaba.com release

Alibaba.com has just announced a new programme for partnership with exhibition organisers. The company's official press release includes a quotation from BSG Principal Paul Woodward:

Industry analysts agree that with increased competition in Asia's trade show sector, trade show organizers who adopt innovative media strategies will have an edge over the competition. Paul Woodward, Business Strategies Group (BSG) founder and a veteran of business development in Asia with over 20 year experience in the region, said: ''The Chinese exhibitions industry has been growing at over 20% a year for the past five to 10 years. It is increasingly important for trade show organizers to distinguish the quality of their events with much more sophisticated communications programs and doing so with the right media partner.''

UFI Asia Seminar 2 weeks to go

With just over 2 weeks to go, sign-up for the UFI Asia/Pacific Seminar has substantially exceeded our expectations. At close of play on Friday we were expecting 144 delegates from all over the world (see the website for list of who is coming). As well as the anticipated strong showing from all over Asia, we have delegates from as far afield as Russia, the Czech Republic and the USA.

Event sponsors are the Hong Kong Convention & Exhibition Centre, Hong Kong Trade Development Council, Hong Kong Tourism Board, AsiaWorld-Expo, and Adventor. Thanks to all of them.

Details of UFI Open Asia/Pacific Seminar

The UFI Open Asia/Pacific Seminar, which is being managed by BSG, has released its programme and booking details on the web site of UFI, the Global Association of the Exhibition Industry.

The theme of the Seminar, scheduled for 21 - 22 February at the Hong Kong Convention & Exhibition Centre is The Key Role of Visitors & Innovative IT Solutions for Your Exhibition Business. Speakers will include:

• Lynne Mathieson, Marketing Director of Reed Exhibitions
• Sarah Farrugia, Managing Director, Farrugia Leo Ltd, UK
• Lindy Wee, Director Marketing & Communications, Singapore Exhibition Services, Singapore
• Heinz Kreuzberg, Director of Central Division Information Systems, Messe München GmbH
• Yunya Zhang, General Manager of InfoCenter, CIEC Group Corp., Beijing, PR China
• Krister Ungerboeck, Managing Director, Ungerboeck Systems International, USA
• A speaker from Alibaba.com
• Stanley Chu, Chairman, Adsale Exhibition Services, Hong Kong

China Daily quote

BSG Principal, Paul Woodward, is quoted in the China Daily newspaper in his capacity as Regional Manager of UFI, the Global Association of the Exhibition Industry.